James Meridian
Founder & accountant
ACA, FCCA. Twelve years in mid-tier audit before founding the firm. Specialism: limited-company tax structuring.
We started in 2013 with a simple thesis — accountancy, for the owner-manager, should feel less like a chore and more like having a senior CFO on retainer. Twelve years later, we've kept the firm small on purpose so that promise stays true.
By the time I'd spent eight years in mid-tier audit, I'd watched enough small business owners receive their bills with a gulp and a half-understood explanation that I knew there had to be a better way of doing this. So in the spring of 2013 I rented a two-room office in Charterhouse Square and started taking clients on the condition that we'd talk every quarter — not once a year.
The bet was that owner-managers would happily pay a fixed fee if it bought them clarity and time. It turned out they would. Twelve years on, we still operate with the same four-person model: senior accountants only, no juniors learning on your books, no churn between your annual filings.
If you're considering us, the most useful thing you can do is ring or email. Our discovery calls are free; our advice on the call is free; whether you become a client is entirely your decision after that.
Every firm has values. These are ours — written as instructions to ourselves, not slogans for a website.
If we can't explain a position to you in two paragraphs without jargon, we don't understand it well enough yet. Tax law is hard; your understanding of it shouldn't have to be.
Your accounts are prepared by an accountant with at least seven years of post-qualified experience. We don't run a partner-fronted, junior-staffed model.
We will always tell you what's coming six months out. The January Self Assessment shock is a failure of forecasting, not an inevitability of the calendar.
Every client knows everyone, everyone knows your business. We've kept the firm small on purpose.
Founder & accountant
ACA, FCCA. Twelve years in mid-tier audit before founding the firm. Specialism: limited-company tax structuring.
Tax advisor
CTA qualified. Twenty-two years across Big Four and boutique practice. Specialism: R&D tax credits and EMI option schemes.
Senior accountant
ACCA, MAAT. Edinburgh-trained. Runs our cloud bookkeeping practice — Xero certified advisor since 2018.
Client manager
Manages onboarding, payroll runs and HMRC correspondence. The reason replies arrive within 24 hours.
Charterhouse Square, London EC1.
Freelancers, agencies, e-commerce, professional services.
Across our active client base — not including allowances claimed.
Year-on-year, since 2018. We treat that figure carefully.